These are growth plans, not an achieved footprint or active promotions.
The relationship flywheel
Local discovery → Trust building → Meet & greet → First booking → Recurring care → Great pet experience → Owner referrals → More local discovery
The business growth path
Woofit Trail Co. → Private walks + home visits → Recurring client base → Trained W-2 walkers → Neighborhood route density → Premium trail adventures → Multi-territory expansion
Join the Pack: A planned W-2 walker pathway centered on mentorship and pet care education. Grooming, training, and trail opportunities are longer-term possibilities, not open roles or guaranteed certifications.
Founding Pack Referral Program — proposed: A future credit after a referred customer completes a qualifying paid service. Credit amount and terms are pending approval; this is not an active promotion.